Episode #51:
Afri-Tourism
(2): Matters Arising on Branding Africa when the UN World Tourism Organisation (UNWTO) is in Town!
Back on 9
September, 2014, our first focus on Afri-Tourism was powerful and deliberate:
we had a definition for our listeners on what defines Afri-Tourism. Just to
remind listeners, we defined it as “the witting attempt by Africans to purchase
African products while visiting African countries.”
This definition
was not plucked out of the blue, but based on a deliberate process of having
had four tourism-related shows from which we drew inspiration for a definition.
Again, to remind listeners:
- · Ghana’s Forestry Sector & Eco-Tourism on 29July, 2014
- · Africa’s Aviation sector on 19 August, 2014
- · Ghana’s Hotel Industry on 26 August, 2014
- · Afri-Tourism on 9 September, 2014
- The Hotel Industry in Ghana & Africa (2); and aChat with Miss Tourism 2013 on 30 September, 2014
The term “Afri-Tourism” has become entrenched in
AIF’s history on account of the first-ever High-Level Forum on Regional
Development in West Africa, which was sponsored by WACSI. At the forum, Kofi
Akpabli made a presentation entitled “Towards Afri-Tourism: Making Ghana a
viable Tourist Destination” in which he spoke of a kind of sub-regional
tourism. Akpabli further spoke of regional tourism blocs, wondering whether
West Africa is competing or actually complementing – as done in East Africa?
In a week in which the UN World Tourism
Organisation is in town for three days to discuss tourism and branding Africa,
we at AIF believe it is an opportune time to re-visit both tourism—as practiced
in Ghana and Africa—and “Afri-Tourism”.
To this end, we will be speaking to three tourism
practitioner-experts who are no strangers to the AIF Show.
Kofi
Akpabli; Professor Boakye; and Aisha Boakye-Yiadom are three familiar faces to
AIF who know their tourism inside out, and will help us navigate another
conversation on it from a sub-regional; national; and continental perspective.
Let’s
go Afri-touring!
Call us on the following numbers when
we open the phone lines at 14h30 GMT
+233(0)289.000.931 //
+233(0)289.931.000
Join us if you can at 1pm on 11 August, 2015.
Guiding questions
- · What is the objective of Sekalaga Tours?
- · What is level of youth engagement of Sekalaga Tours in promoting travel/tourism?
- · What was outcome of ST’s “All-White Party” held in March 2015
- · What has been TRAC’s major work since establishment in 2014?
- · How important is security & safety to advocacy of TRAC?
- · In TRAC’s opinion, how should governments better-protect tourism trade?
- · Ebola is not over, but being managed, so how does one continue to make Ghana a viable tourist destination?
- · What about sub-regional tourism that East Africa does very well?
- · Can Ghana still be considered a honeymoon destination in West Africa?
- · What has reception been to Akpabli’s “Romancing Ghanaland – the Beauty of 10 Regions” and “Harmattan: a Cultural Profile of Northern Ghana” since book-reading?
Guests in the studio:
Ø Asha Boakye-Yiadom, Sekalaga
Tourist Attraction & Educational Resource
Ø Juana Akuamoah-Boateng, Assistant
Producer, AIF ReComm
Guests on the line:
Ø Naa Lamiley Bentil, Senior
Staff Reporter, Daily Graphic, Ghana @13h10 to speak to us about the newly-established Network
on Forest Governance & Community Empowerment, and key outcomes of Civic
Response Media Workshop on Forest Governance held 12-14 August, 2015
Ø Mariam Chiazor Content
Editor, Afro Tourism (www.afrotourism.com)
@13h30 to speak to us about her company, and impressions of
the two-day “UN World Tourism Regional Conference
on Enhancing Branding Africa: Fostering Tourism Development” underway at
LaPalm Royal Beach Hotel
Ø Prof.Boakye, Executive Director, Tourism
Research Advocacy Centre(TRAC), Cape Coast University, Central Region, Ghana
@13h50 to brief us about the
state of Ghana’s tourism (potential), and what TRAC has been doing since
establishment in 2014
Ø Kofi Akpabli, CNN-award-winning tourism journalist; author
of 3 books on Tourism @14h20
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