Episode #73
(Season 4;
Ep.8)
Aif@2:
AfriTourism (4):
Of Agricultural Tourism & Repeat-Purchase, or a Tale of “Think Ghana, Think
Cocoa!”
Season 4 is STILL on the theme of
“making money for Africa”.
We commenced
the Season unpacking the nitty-gritty of the Creative Economy, and concluded
that Film, more than any other cog
in the Creative Economy wheel, was probably the most dominant within that
Economy. In episode 2, we appreciated how, if managed properly, Sports could
become the biggest employer in Ghana, the sub region, and the Continent.
In episode 3,
we started to treat the all-important topic of customer service, concluding
that, Ghana can achieve an “insanely customer-centric culture” as seen in the
West, but it takes exposure and training of frontline staff to do that.
In episode 4,
we concluded that East Africa continues to rise, while episode 5 helped
demystify Africa’s agriculture under the AU’s flagship programme of CAADP,
concluding that issues around Agribusiness and nutrition will dominate
discussions around Agriculture after the 12th CAADP Partnership
Platform meeting that was held in Accra mid-April. Last week in episode 6, we
piggy-backed on the *UNCTAD E-Commerce week* that took
place from 18-22 April concluding the show on Cyber-crime with the shocking
conclusion that Ghana’s Cyber-awareness is at a shockingly low threshold.
Last week, we
spoke to the West Africa Civil Society Institute to get updated on latest
activities and publications, concluding that it was necessary to have a
conversation about African philanthropy.
This week, we revisit the theme of AfriTourism...in
a very special week when AIF turns 2 years old!
Back
in September, 2014, our first focus on Afri-Tourism was powerful and
deliberate: we had a definition for our listeners on what defines Afri-Tourism.
We defined it as “the witting attempt by Africans to purchase African
products while visiting African countries.”
This
definition was based on a deliberate process of having had four tourism-related
shows from which we drew inspiration for a definition. Again, to remind
listeners:
- Ghana’s Forestry Sector & Eco-Tourism on 29 July, 2014
- Africa’s Aviation sector on 19 August, 2014
- Ghana’s Hotel Industry on 26 August, 2014
- Afri-Tourism on 9 September, 2014
- The Hotel Industry in Ghana & Africa (2); and a Chat with Miss Tourism 2013 on 30 September, 2014
The
term “Afri-Tourism” has become entrenched in AIF’s history on account of the
first-ever High-Level Forum on Regional Development in West Africa, which was
sponsored by WACSI. At the forum, Kofi Akpabli made a presentation entitled “Towards
Afri-Tourism: Making Ghana a viable Tourist Destination” in which he
spoke of a kind of sub-regional tourism. Akpabli further spoke of regional
tourism blocs, wondering whether West Africa is competing or actually
complementing – as done in East Africa.
In
2015, we had a second show on AfriTourism, in which we brought Kofi Akpabli;
Professor Boakye; and Aisha Boakye-Yiadom -- three familiar faces to AIF— who
know their tourism inside out, and helped us navigate another conversation on
it from a sub-regional; national; and continental perspective.
But 2015 was different for another reason as it
would be the year when the UN World Tourism Organisation would hold a
conference on Branding Africa. It would be there the host would meet the
founder of #TheAfricaTheMediaNeverShowsYou – 17-yr-old Rachel Emefa Markham,
who says she will follow the footsteps of her grandfather-journalist’s career.
In February, we had a our third show
interviewing the co-founder of Tourism Organisation of Safety and Security (TOSS),
concluding that safety and security remains critical for the tourism industry
In this FOURTH & SPECIAL edition
of AfriTourism, we introduce you “Think Ghana, Think Cocoa”, which was unveiled
at the “Destination Legon” conference organised by the University of Ghana
Business School back in mid-April. We were invited by Dr.Kobby Mensah, the
brains behind the competition—the third of its kind— for Marketing and Tourism
students.
Out of the competition, “Think Ghana,
Think Cocoa” caught our heart – for which reason they are here today to help
unpack for us how agricultural tourism and the concept of repeat purchase gave
birth to the idea of “Think Ghana, Think Cocoa”.
Join us if
you can at 2.05pm on 4 May, 2016.
Call us on the following numbers
+233(0)289.000.931
Guiding
questions
- How central is the concept of repeat purchase in the tourism industry?
- What is agricultural tourism?
- Has Ghana paid enough attention to marketing cocoa?
Guest in the studio:
ØChristabel Tamakloe, Founder – Think Ghana, Think Cocoa!
***********************
*more details will be available soon on www.africainfocusradioshow.org ; africainfocusshow.blogspot.com.
*more details will be available soon on www.africainfocusradioshow.org ; africainfocusshow.blogspot.com.
Call Radio
XYZ93.1FM on 0289.000.931 / 0289.931.000.
