Episode #68
(Season 4;
Ep.3):
We continue Season 4 STILL on the theme of “making
money for Africa”.
We started the
Season with the Creative Economy, and concluded that Film, more than any other cog in the Creative Economy wheel, was
probably the most dominant within the Creative Economy that has an ancillary
value-chain that includes caterers; fashion-designers; etc.
Last week, we
concluded the show appreciating how if managed properly, Sports could become
the biggest employer in Ghana, the sub region, and the Continent.
In episode 3 of
the Show, we are talking customer service – without which it remains difficult
to add value to your organisation, and make money. Buried inside that
conversation is a cultural relativism that seeks to suggest Africans simply are
averse to customer service. This begs the question of whether there is such as
thing as “African customer service.”?
Even more
importantly, we want to unpack the experience of customer service in Ghana, and
explore ways in which we can begin to have a proper conversation about its role
in the so-called Africa Rising narrative.
That East
Africa has an East African Customer Service Charter, plus the fact that in
2015, a number of customer service jobs were going to the region arguably
speaks to a comparative advantage by the East that West African countries, like
Ghana, can tap into.
Back in March
2010, the Economist magazine reported how the arrival of three international
fibre-optic cables in Kenya had “sparked hopes of an information-technology
boom.” According to the magazine, the Kenyan government believed that
business-process outsourcing (BPO) could provide work for the country’s
numerous unemployed graduates. Other African countries were listed, including
Ghana.
Ghana had
apparently-identified BPO as a pillar of future development, and had expressed
an interest in creating 40,000 jobs by 2015, with a longer-term goal of earning
$1billion a year from the industry. Ghana had equally waxed lyrical about the
establishment of technology parks across the country.
The reality,
six years down the line, is evidently very different: Ghana has not seemed to
pay sufficient attention to either BPO or seen the value of enhancing the
customer service value chain.
Significantly
over-taken by East Africa to the extent that the region has incorporated it
into their equivalent of ECOWAS (in the East African Community), Ghana is left
with lofty conversations around technology parks. In 2012, Ghana announced it
would establish the first technology park in Tema; the sod was cut for Hope
City by President Mahama in 2013; and, in 2015, Ghana announced a partnership
with Mauritius to renew the 2012 promise of a Park in Tema.
As we know, it
has yet to materialize; and some may argue that the country’s dedication to
customer service remains abortive.
So, we ask: how serious in Ghana about customer service?
Join us if
you can at 2.05pm on 30 March, 2016.
Call us on the following numbers
+233(0)289.000.931
Guiding
questions
- Is
there such a thing as an African Customer Service Culture?
- Has
consistent messaging of staff about a company failed in Ghana?
- How
important is customer service to enhanced revenue?
- How
central is technology to enhancing customer service?
Guests in the studio:
Ø Dr.Benonia Aryee-Manu, Founder & CEO –Omansi Business Advisory & Training
Services/national customer service advocate
v Guest on the line:
Ø Edem Senanu, Management Consultant
***********************
*more details will be available soon on www.africainfocusradioshow.org ; africainfocusshow.blogspot.com.
*more details will be available soon on www.africainfocusradioshow.org ; africainfocusshow.blogspot.com.
*Follow
the conversations on #AfricainFocus on twitter: http://www.twitter.com/africainfocus14.
Tweet
Emmanuel ahead of time on www.twitter.com/ekbensah,
using #africainfocus.
Call Radio
XYZ93.1FM on 0289.000.931 / 0289.931.000.